Commercial Director | Global Sourcing, Product & Brand Transformation

Helping fashion, home and lifestyle businesses build profitable, resilient and responsible global product models.

Board-level commercial and sourcing leader with 25+ years’ experience building global sourcing ecosystems, driving margin growth and delivering resilient, responsible supply chains across fashion, home and lifestyle retail.

Where Nicola Creates Value

Product-Led Commercial Thinking

Connecting customer, product, quality, margin and delivery.

Global Supplier Network

Identifying the right sourcing routes, partners and regional mix.

Resilient Sourcing Models

Building flexible, commercially disciplined supply chains.

Responsible Growth

Embedding ethical, sustainable and circular principles without losing commercial focus.

Advisory Engagements

25+ years’ global sourcing and product leadership
Former Partner & Head of Sourcing, Fashion & Home — John Lewis & Partners
Former senior leader across Next Sourcing and international product teams
Commercial Director building UK and European growth for Bhartiya International

Strategic Review

A focused review of the current sourcing and product model, designed to identify immediate commercial opportunities, margin improvement areas and future sourcing priorities.

  • Refresh sourcing strategy and commercial priorities

  • Review product range, supplier base and margin opportunities

  • Identify key areas for profit improvement

  • Assess regional sourcing mix, speed, cost and risk

  • Create clear ownership and a practical roadmap for next steps

Transformation Roadmap

A deeper engagement to turn strategic recommendations into a clear, actionable transformation plan — aligning teams, suppliers, processes and commercial objectives over an agreed period.

  • Execute the agreed roadmap with key teams and partners

  • Review supplier performance and explore emerging sourcing routes

  • Refresh team structure, ownership, KPIs and ways of working

  • Review critical path procedures and improve cross-functional alignment

  • Optimise product offer, margin performance and delivery discipline

Embedded Commercial & Sourcing Leadership

Longer-term strategic support for businesses looking to reshape their sourcing model, strengthen commercial performance and build a more resilient product organisation.

  • Review, recruit, develop and engage the right team structure

  • Redefine and energise the sourcing strategy

  • Create a detailed, executable implementation plan

  • Introduce relevant new supplier opportunities through Nicola’s global network

  • Develop clearer pricing, costing and margin methodologies

  • Embed responsible sourcing and circular design principles where commercially appropriate

  • Create stronger collaboration between sourcing, buying, design, technology, merchandising, suppliers and leadership teams

Brands Nicola has worked with

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